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IHRSA 2020 Health Club Consumer Report: Executive Summary

The "IHRSA 2020 Health Club Consumer Report: Executive Summary" provides an overview of health club usage, participation, and demographics over the past decade. Early findings from the 2020 Physical Activity Council (PAC) survey shed light on activity during shutdowns and attitudes regarding health clubs reopening.

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The 2020 IHRSA Health Club Consumer Report: Executive Summary provides an overview of the decade of growth the U.S. health club industry posted in the 2010s. The Executive Summary also provides insights into some of the factors that drove growth, as well as feedback from Americans on physical activity during club shutdowns and attitudes regarding reopening.

Topics covered in the Executive Summary include:

  • Health club user growth and attendance
  • Membership fees
  • “Core” members who utilize their health and fitness facility at least 100 times a year
  • Member growth by gender, age, education, household income, and ethnicity
  • Equipment usage and activity participation trends over the past decade

The 2020 IHRSA Health Club Consumer Report: Executive Summary is based on a nationwide panel survey carried out in 2019 as part of the Physical Activity Council (PAC). The survey gathers responses from 18,000 individuals and households in the United States.

Contact Melissa Rodriguez, IHRSA's senior research manager, with questions at or +1 617-951-0055 x194.

“Health club membership and visits all peaked in 2019, showing the critical role fitness facilities play in promoting regular exercise and health. Even though the 2020 pandemic has hit the fitness industry particularly hard, the industry is demonstrating the important role it plays in helping people live healthier. Going forward, the priority consumers place on safeguarding their health will be paramount and health clubs are uniquely positioned to address the health and wellness needs of the public.”

Jay Ablondi, IHRSA Executive Vice President of Global Products