Working together to protect and promote the fitness industry.
IHRSA has been working diligently in all 50 states and Washington D.C. to open—and, in some cases, reopen clubs—and keep these businesses operating.
To lobby individual governors and local lawmakers more directly, many IHRSA members are forming coalitions of operators within their state. IHRSA is committed to advancing physical activity and protecting and promoting the industry across the U.S. and is actively collaborating with these state alliances.
These state alliances have been instrumental and are beneficial to the industry as we work through closures and reopening. State alliances will become even more important as business returns and states begin imposing regulations and taxes on our already hurting clubs.
How to Run a Fitness Industry Alliance in Your State [TOOLKIT]
COVID-19 caught the fitness industry by surprise, and this toolkit is one resource necessary to make sure that it will never happen again.
Creating & Operating an Alliance
As laws emerge post-COVID that could fundamentally alter the fitness industry's future, state alliances will be vital to protecting the greater fitness community and your club. It's not a matter of if—but when—states will begin imposing regulations and taxes on already hurting clubs. These resources will help you operate and manage your state fitness alliance. View additional IHRSA content.
State Fitness Alliance Playbook for Health, Wellness, and Fitness Leaders
Now more than ever, the fitness industry must unite. With state and local governments creating legislation that could fundamentally alter the future of the industry, state fitness alliances have an important role in advocating for and supporting the greater fitness community.
“My advice, make sure you're referencing the IHRSA toolkit and the [club division of Daxko] playbook ... the data is great, and you can trust it. IHRSA has stepped up and been advocating at a larger scale for our industry at a time it is most needed.”
Jeff Sanders, CEO
Athletic Apex Health Clubs - NY
Best Practices & Resources to Keep Clubs Open
As State Alliances have formed, they have graciously shared samples of operating documents such as by-laws, pledges, mission statements, and logos.
Many have also reached out to their governors and state officials to make the case of why physical activity is crucial, that clubs are safe, and why clubs should remain open. The community of State Alliances is working together with IHRSA to help new and existing alliances build on existing resources and share the message that exercise is vital and make the case that clubs should stay open.
Arizona Fitness Alliance
Key Contact(s): Shilpi Sullivan
California Fitness Alliance
Colorado Fitness Coalition
Connecticut Fitness Alliance Corp.
DC Fitness Alliance
Illinois Fitness Alliance
Louisiana Health & Fitness Alliance
Maine Fitness Coalition
Key Contact: Scott Gillespie
Maryland Coalition Of Health and Wellness Centers
Michigan Fitness Club Association
Nevada Fitness Alliance
Key Contact(s): Shilpi Sullivan, Todd Smith
New Hampshire Health Fitness & Sports Alliance
T: Office 603-668-4753, Cell 603-661-3403
Key Contact(s): Michael Benton
New Jersey Fitness Alliance
New Mexico Fitness Colleagues
Key Contacts: JoAnna Masloski, Cory Brightwell, Mark Fisher, David Humphrey, Lorraine Higgins