Industry Partner Advisory Council

The Council advises IHRSA’s executive staff and Board of Directors in support of the association’s mission “to grow, protect, and promote the health and fitness industry, and help ensure the success of its members.”

photo of Rickard Blomberg

Rickard Blomberg

Eleiko Sport Inc.

President, Eleiko Sport Inc.

Rickard Blomberg is the President of Eleiko Sport Inc, the fully owned U.S. subsidiary of Eleiko, a family-owned and Sweden-based leading company offering strength training equipment and education to the professional sports, commercial fitness and military markets. Blomberg has a Masters Degree from Cornell University in Hospitality and an undergraduate degree from Göteborg School of Economics. Blomberg understands firsthand the challenges facing gym operators in the industry as well as being able to bring an international perspective through his work across several continents. Blomberg’s operational experience includes positions as Director of Spa and Fitness for the Ritz Carlton Hotel Company in China and Spa Director for Six Senses Spas and Resorts in Thailand.