Industry Partner Advisory Council

The Council advises IHRSA’s executive staff and Board of Directors in support of the association’s mission “to grow, promote, and protect the health and fitness industry, and help ensure the success of its members.”

photo of Petra Robinson

Petra Robinson

Petra Robinson Inc.

President, Petra Robinson Inc.

Using her unique creative talents, experience and industry contacts, Petra Robinson has established a distinctive niche for herself within the fitness industry taking concepts and helping turn them into well-known brands such as Zumba, Piloxing, and Balletone. Robinson served as Vice President of Special Events and Marketing for the Aerobics & Fitness Association of America, (AFAA) where during her tenure she developed business relationships between AFAA and numerous other leading fitness organizations, companies and contributed to the growth of the AFAA brand globally.

Always the trailblazer, in 1999 she co-founded "The Yellow Pages of Fitness”—the first online directory ‘search engine’ of gyms, trainers, manufacturers and fitness associations. The company was sold to Mad Dogg Athletics. In 2004, Robinson joined forces with "The 3 Alberto's" from Zumba Fitness and was instrumental in developing the education division, in the global expansion of the brand utilizing her extensive “Platinum Rolodex” of relationships and contacts within the fitness industry. She has been representing Zumba as the fitness industry liaison for over 16 years, helping direct the growth of Zumba via strategic alliances, conventions, special events, and brand awareness worldwide.

She serves on the Advisory Boards of Augie's Quest for the Cure: ALS, AFS – Association of Fitness Studios. And has advised FIBO USA, Piloxing, Century Martial Arts, Callanetics, and NASM/AFAA. She is honored to be chosen to represent Zumba Fitness and group fitness in general for the new IHRSA Industry Partner Advisory Council.

Born in Germany, Robinson resides in San Diego, CA, is married to a physicist, has three sons, a Brazilian daughter in law, and one grandson.