IHRSA’s Guide to the Boutique Studio Phenomenon stresses the need to create an ideal space for a studio-like training environment. Experts suggest four rules to keep in mind:
- Ensure programming dictates design
- Maximize space to drive revenue
- Use spatial creativity to enhance member experience
- Keep support and operation needs in mind
For existing health clubs, this can seem like a tall order. In a sense, you’re looking at a complete overhaul in fitness programming and physical renovation of a sizable portion of floor space. Essentially, you’re opening a gym within a gym. As a Wall Street Journal article about the trend states, “The idea is to blend a boutique’s allure and expert instruction with the foot traffic and existing infrastructure of a larger facility.”
Designing a premium exercise experience is something you don’t want to rush or piecemeal out to different suppliers. It cannot simply be solved by the purchase of new equipment. You need a unifying vision that works for your member demographics, your facility culture, your physical space, and, of course, your budget.
Aktiv Solutions is one company solely dedicated to the entire task. Their mission is to design an exercise experience from the floor plan to fitness programming. They understand the importance of partnering fitness concepts with design considerations, and tailoring them to the specific needs of a club’s membership and budget.
It begins with the space itself. Aktiv Solutions has their own planning and creative design division more widely known as FitnessDesignGroup. They are experts in spatial planning, theming, and technology integration. Using Aktiv’s model: The Functional Training Ecosystem, their design pros offer a variety of training modalities that build dynamic movement spaces designed to fit your business goals.
Bryan Green, founder and CEO of Aktiv Solutions, says the goal is to design an exciting exercise experience that motivates your members to make your club a valued destination. “We're consulting in a plethora of active adult environments where people don't want to just stand on a treadmill and go. They want to be social, they want to be engaged. At the end of the day, people are not going to visit your club, regardless of what you charge, unless you're creating a compelling results-driven, energetic environment.”
It’s about getting every element of the formula just right for each club’s particular situation, no matter the limitations involved. Aktiv converts former racquetball courts into dynamic studio spaces for some clubs. For others, they update large, multi-purpose spaces or small, underutilized studio rooms. Whatever the need, Aktiv will optimize the conditions necessary to maximize membership retention and recruitment, while offering plenty of opportunities to boost non-dues revenue.
For more information on how Aktiv Solutions can design the perfect exercise experience for your club, visit their website or call them at 888-895-0547.