According to a recent Nielson survey, respondents indicated that their top two New Year’s resolutions were to:
- “Stay fit and healthy” (37% of respondents)
- “Lose weight” (32% of respondents)
The question for clubs often becomes: how do you get these new (or re-committed) members to keep coming back and reach their goals?
Research has consistently demonstrated that people who exercise in a group setting are more likely to maintain the results than those who go it alone. People who exercise as part of a program or intervention also do better than those simply advised to exercise but provided no additional support. This means that the members who participate in club programs or utilize your experts—such as personal trainers and nutritionists—are more likely to succeed.
IHRSA interviewed five clubs running successful weight loss programs for the Best Practice E-book: Weight Loss. While the clubs came from all over the United States, a few common practices emerged among all the interviewees.