When the world changes, sometimes businesses are slow to catch up. After the unprecedented events of the last two years, the fitness industry can no longer wait for trends to come to them—they have to set the agenda. That means embracing new technologies and cutting-edge ideas—in a sense, futurecasting.
This is the concept behind the IHRSA SMART Summit in Munich on November 17–19. Held in partnership with German-based FitnessConnected, part of the ISPO-Network, the conference will gather some of the top minds in and outside the industry to focus on creative problem-solving and anticipating where trends and markets are moving. Think of the SMART Summit as an incubator of innovation—an intensive workshop in the possibilities of the future.
The conference was the brainchild of Jay Ablondi, IHRSA executive vice president, and Ralph Scholz, CEO of FitnessConnected.
“I have known Ralph Scholz personally for many years and hold him in the highest regard,” said Ablondi. “We both strongly believe that bringing together our respective organization’s expertise and continuously demonstrated commitment to the European fitness industry will provide outstanding value to all show attendees.”
Said Scholz, who was the event director of FIBO from 2013–2017: “I am particularly proud about this great partnership with IHRSA. It brings us one important step closer to our goal of being the central European platform for the fitness industry.”