The European Union’s new data protection policy has universal implications. Is your fitness business prepared to meet the new standards?
AF Benelux is extending its in-club experience with a new app, which will provide digital personal training and an extensive workout library.
Learn how to crunch the numbers to optimize revenue with these takeaways from an IHRSA 2018 session.
The data that gyms are collecting about their members provide insights that can help minimize attrition. Here’s how four gyms make member data work for them.
How the right technology tools can create an exercise experience that will thrill your members.
The new European Data Protection Regulation, going into effect on May 25, will impact more gyms than you might think.
Well-placed sensors can provide valuable member- and asset-management information that has a significant impact on your gym’s operation and performance.
Odds are your club stores important data about your members and employees. Here are three steps to help you safeguard that data from theft.
Digital strategies shouldn't have longevity, but rather change with the evolving landscape, says UK-based futurist and author Ben Hammersley.
If you're incorporating wearable device data into exercise classes, you need to make sure you're protecting the sensitive health information they contain.
If you only use automatic billing for membership dues, you’re missing opportunities to optimize your gym’s revenue streams.
Tips to maximize opportunities through digital technology and bring your health club business to the next level.
Here’s how machine learning and artificial intelligence can transform your business.
Overwhelmed by the information flow? Here's how to use all those numbers to grow your business.
It’s difficult to retain any member, let alone January resolutionists. This time of year, data software services and customer relationship management (CRM) become crucial.
IHRSA Board Member Carrie Kepple explains why she thinks gyms should incorporate fitness-enhancing technology.
When personal trainers learn how to analyze data from wearable devices, they can provide tremendous benefits to clients in reaching their goals.
Cloud computing can benefit your club's operations and member experience, likely in ways you hadn't even thought of.
"The clubs that are going to be the most successful are the ones that integrate thoughtful digital strategies with the brick and mortar."
The latest generation of wearable fitness trackers are presenting data in a more meaningful way. And your club can leverage that data for members.
Leading fitness industry experts agree that tech investments are key components to running a successful health club in today’s increasingly competitive market.
Having a robust customer relationship management (CRM) system can help you improve the most critical aspects of your club's member experience.
By incorporating wearable technology into your club, you can improve the member experience, contribute to ancillary sales, and boost retention.