Your gym has valuable information about your members. If something happens to this data, it can cost your business millions and hurt your reputation.
The Chicago-based health club is beating virtual fitness class providers at their own game by creating their own streaming content—all tailored to their brand.
Six top health club industry professionals share their favorite business apps for marketing, management, and everything in between.
With these devices playing a larger role in critical SGT sessions, health club owners are voicing concerns about data reliability. Here’s what you need to know.
HIPAA protects the security and privacy of individuals’ health information. Does your health club need to comply with these regulations? Here’s what you need to know.
Today’s gym members are demanding sophisticated exercise entertainment, like cardio machine touchscreens, a library of TV shows, and on-demand classes.
Should your fitness business implement chatbots, artificial intelligence, or virtual reality? Here’s what you need to know.
New digital tools are changing the look, feel, and cost of the usually more pragmatic club space.
From live and recorded workout classes to onboarding new members, virtual fitness has a use for almost all needs.
Today’s consumers want seamless, user-friendly technology that mirrors their home entertainment options. Here’s how to give it to them.
Ten music publishers sued Peloton for $150 million for violating music copyright law. What could this mean for the fitness industry?
Technology needs to complement the personal touch, not replace it. A great health club member experience requires a balanced approach.
Change is hard, but not upgrading your gym’s software can lead to a competitive disadvantage.
Here’s how you can arm yourself with today’s top digital tools.
Here’s how your health club can ride the wave of meaningful technology.
If you're thinking about incorporating biometric information into your health club, there are four principles you need to consider to help protect yourself.
Here’s how you can use technology to protect your members from dangerous predators.
Having an Americans with Disabilities Act-compliant website ensures that all people can access your site’s content and can prevent a lawsuit down the road. Here’s what gym operators need to know.
The technology is taking fitness to new levels of hyper-personalization and hyper-socialization, all while tapping into new revenue.
Don’t let the allure of big data stop you from using the right data. Here’s how you can find actionable data that turns leads into sales.
Analytics are the key to improving your data literacy. How good are yours?
Artificial intelligence-assisted CRM may become your gym’s best sales tool—and sooner than you’d think.
From geo-targeting to custom audiences, social media, CRM, and other digital tools have enhanced the membership sales process in endless ways.
Digital services can increase engagement, retention, and revenue. Here’s how to get connected.
Your club can boost engagement and retention with an integrative digital strategy. Here’s what to do.
New and developing technology in predictive asset management systems is just the tip of the iceberg for improving your gym—and your capex.
The creation of a new data consortium comes from an old axiom: Regulate yourself before someone else regulates you.
It’s time to take control of your health club’s tech strategy.
By increasing engagement and interaction with members, apps have become a critical business tool that can give your gym’s revenue the boost it needs.
Creating a results-driven tech program can transform your fitness business.
Informed consent is critical to managing personal information safely—especially when it comes to biometric technology.
At Crunch Fitness, engagement doesn’t stop when a member leaves the club.
Software can help you provide meaningful and memorable member contact at every point, in real time.
Three leading fitness industry suppliers are pairing new technologies and systems to create a smooth exercise experience.
A wide variety of fitness assessments guide gyms and members to reach their health goals.
How the right technology tools can create an exercise experience that will thrill your members.
If you only use automatic billing for membership dues, you’re missing opportunities to optimize your gym’s revenue streams.
The European Union’s new data protection policy has universal implications. Is your fitness business prepared to meet the new standards?
Tips to maximize opportunities through digital technology and bring your health club business to the next level.
Learn how to crunch the numbers to optimize revenue with these takeaways from an IHRSA 2018 session.
AF Benelux is extending its in-club experience with a new app, which will provide digital personal training and an extensive workout library.
Here’s how machine learning and artificial intelligence can transform your business.
The data that gyms are collecting about their members provide insights that can help minimize attrition. Here’s how four gyms make member data work for them.
Overwhelmed by the information flow? Here's how to use all those numbers to grow your business.
It’s difficult to retain any member, let alone January resolutionists. This time of year, data software services and customer relationship management (CRM) become crucial.
Well-placed sensors can provide valuable member- and asset-management information that has a significant impact on your gym’s operation and performance.
Digital strategies shouldn't have longevity, but rather change with the evolving landscape, says UK-based futurist and author Ben Hammersley.
If you're incorporating wearable device data into exercise classes, you need to make sure you're protecting the sensitive health information they contain.
IHRSA Board Member Carrie Kepple explains why she thinks gyms should incorporate fitness-enhancing technology.
When personal trainers learn how to analyze data from wearable devices, they can provide tremendous benefits to clients in reaching their goals.
Cloud computing can benefit your club's operations and member experience, likely in ways you hadn't even thought of.
"The clubs that are going to be the most successful are the ones that integrate thoughtful digital strategies with the brick and mortar."
The latest generation of wearable fitness trackers are presenting data in a more meaningful way. And your club can leverage that data for members.
Leading fitness industry experts agree that tech investments are key components to running a successful health club in today’s increasingly competitive market.
Having a robust customer relationship management (CRM) system can help you improve the most critical aspects of your club's member experience.
By incorporating wearable technology into your club, you can improve the member experience, contribute to ancillary sales, and boost retention.
Odds are your club stores important data about your members and employees. Here are three steps to help you safeguard that data from theft.