The cost of replacing a member goes beyond sales and marketing expenses, according to data from IHRSA’s Profiles of Success.
AF Benelux is extending its in-club experience with a new app, which will provide digital personal training and an extensive workout library.
The data that gyms are collecting about their members provide insights that can help minimize attrition. Here’s how four gyms make member data work for them.
At Crunch Fitness, engagement doesn’t stop when a member leaves the club.
A well-developed business plan incorporates customer experience that only your health club can offer.
As New Year's resolutioners flock to your gym, take a moment to review four tips that will help keep you sane and keep your new members coming back all year.
Our member retention expert breaks down several research studies to explain why members leave—and how to make them stick around.
Think you know everything there is to know about health club member retention? These facts may surprise you.
Providing therapeutic recovery services can boost your club’s retention and non-dues revenue. Here’s how.
When you turn members into a community, they’re more likely to stick with your club. Here are 10 research-backed ways to drive engagement.
Take member engagement to the next level to watch your results and retention soar.
Whether you're stocking your first club or rethinking your current inventory, your equipment is your destiny. Here's how to get the decision right.
See how this European club chain keeps millennials coming back with the right kind of programming.
When someone buys a membership to your health club, it’s crucial to meet—and ideally exceed—their expectations in order to keep them as a long-term, satisfied club member.
Your club is more than just a building where people work out—it's where a community comes together.
Gyms that excel at capitalizing on their Net Promoter Score tend to implement the same three strategies.
Why you should stop thinking about "customer service" and start thinking about "member experience."
Feedback is a great way to improve the member experience. Learn how to solicit it from members.
Every team member contributes to member retention in your club. Make sure everyone is working together for the best results.
See how real clubs are using NPS metrics and reports to inspire staff and improve their members' experience.
Participate in an IHRSA-conducted survey in partnership with The Retention People (TRP), a major research firm specializing in health club member retention and loyalty. IHRSA member clubs can participate in the IHRSA-TRP member loyalty survey at no cost.