As New Year's resolutioners flock to your gym, take a moment to review four tips that will help keep you sane and keep your new members coming back all year.
Our member retention expert breaks down several research studies to explain why members leave—and how to make them stick around.
Think you know everything there is to know about health club member retention? These facts may surprise you.
Whether you're stocking your first club or rethinking your current inventory, your equipment is your destiny. Here's how to get the decision right.
When someone buys a membership to your health club, it’s crucial to meet—and ideally exceed—their expectations in order to keep them as a long-term, satisfied club member.
See how this European club chain keeps millennials coming back with the right kind of programming.
Why you should stop thinking about "customer service" and start thinking about "member experience."
Gyms that excel at capitalizing on their Net Promoter Score tend to implement the same three strategies.
Your club is more than just a building where people work out—it's where a community comes together.
Feedback is a great way to improve the member experience. Learn how to solicit it from members.
Every team member contributes to member retention in your club. Make sure everyone is working together for the best results.
See how real clubs are using NPS metrics and reports to inspire staff and improve their members' experience.
Participate in an IHRSA-conducted survey in partnership with The Retention People (TRP), a major research firm specializing in health club member retention and loyalty. IHRSA member clubs can participate in the IHRSA-TRP member loyalty survey at no cost.