The COVID-19 pandemic has impacted the health and fitness industry in countless ways. Government closures of fitness facilities, mask mandates, and strict social distancing requirements—to name a few—have dramatically changed the way the world’s health clubs operate.
So, how can health clubs and gyms operate their businesses most effectively in this new world? Paul Eigenmann, an expert on fitness industry safety standards, shares what your club can do to best serve your members in this new normal.
Eigenmann is an industry expert on standards and a former CEN (European Committee for Standardization) convenor who led the working group responsible for the development of the CEN standards throughout most of the process.
3 Considerations Club Operators Need to Focus on When Reopening
When considering how best to operate a health club during—and after—the COVID-19 pandemic, Eigenmann highlighted three crucial considerations for club operators:
- Emphasizing the importance of physical activity,
- Taking every safety measure, and
- Stressing contact tracing.
First, clubs must focus on the importance of physical activity for a healthy immune system. Health clubs play a vital preventative role in the health of the public, which is even more important in light of the pandemic.
Second, clubs must take every step to ensure that their members feel safe upon returning to the club and have the utmost confidence in their club to create a clean environment for them to use. Clubs must approach this task from all angles, from employee training on safety and cleaning procedures to educating members on best practices while in the club to ensure everyone’s safety.
Finally, Eigenmann stressed the importance of contact tracing in health clubs. “Contact tracing will be one of the most important things to avoid a second wave, and if we cannot avoid a second wave, this industry is gone,” he says. With membership records and check-in desks, health clubs have a unique position to employ a robust contact tracing system.