“The opportunity now is to really take some meaningful and significant steps to position our industry closer to the medical community,” Darden added. But keep in mind it's not always that profitable. “If you go too far into the medical system, then they're going to tell you what you're going to be paid, you're not going to tell them what you're going to be paid. That's the way it works,” he said.
Recovery is Trending and What You Need to Know
The experts discussed the trending topic of recovery in which Kooperman led the discussion. She noted that one of the things to watch is air compression chambers that started physical therapy; they're going to come into fitness centers and it’s worth being aware of that. Kooperman also said recovery is focused around athletes such as Tom Brady and Eli Manning and what their recovery strategies look like, and how it plays into their athletic performance. The public is going to want to do what these athletes are doing.
She noted there were four things to note around recovery:
recovery foods, and
She also noted that hydro massage was found to be very effective as well as yoga. Increasing your sleep to 10 hours a night had great overall athletic benefits from a Stanford research study.
Have Trouble Hiring? Here are some ideas.
Quitting at a record rate was another topic covered in this show. McBride said, “People are quitting at a record rate. We've all seen it across the service and hospitality industries. It's going to be a challenge.” His advice: figure out innovative ways to hire. Look at more part-time options. Be creative and brainstorm in your community the opportunities out there. Some other hiring ideas from the group included signing bonuses, including healthcare, and free gym memberships. They also recommended you connect with your local colleges and community to hire talent.