5 of Taiwan’s Most Influential Brands
The Smart Fitness Online Product Launch consisted of brief presentations from each of the featured companies including:
Johnson Health Technology (JHT) is among the world’s largest and fastest-growing fitness equipment manufacturers, and is home to some of the most respected brands in the fitness industry, including: Matrix, Vision, and Horizon. Johnson highlighted the Matrix Connected Solution, which provides a complete digital ecosystem that gives club owners the flexibility they need to accomplish their specific goals, as well as introduced its latest fitness equipment including a Matrix Performance Plus Treadmill that sets a new standard for comfort and reliability, and the Performance Ascent Trainer, which offers a full-body, low-impact workout that drives results.
“Our wide range of equipment and technology solutions have always helped customers worldwide stay active, and did so even more during this pandemic. We’re excited to showcase a host of new products that further empower people to achieve longer-term positive change,” said Ben Wilde, global director of training education of JHT.
Makalot Industrial Co., Ltd, the leader of the apparel industry in Taiwan, and a strategic partner for major retailers across the U.S., Europe, Japan, Taiwan, and China, presented its ECG Smart Apparel, a new garment-based healthcare solution that combines high-quality fabrics with patented hardware technology that provides accurate data with minimal intrusion for the wearer.
Vanessa Chou, marketing business development manager, Makalot, emphasized, “We’ve recognized that consumers are looking for fresh ways of pursuing their fitness goals, and our combination of quality electronics and top-tier fabrics and fitness textiles help make those dreams a reality.”
Strength Master Fitness Tech Co., Ltd, a top fitness equipment manufacturer in Taiwan, introduced its LifeSpan TM7050 Electric Treadmill, featuring a 10-inch full-color screen, mirroring functionality, and Bluetooth speaker that enable users to listen to music or project their favorite videos while exercising. Additionally, Strength Master unveiled its fresh Workplace Solutions that help people stay fit while working from home or in the office, a trend that’s expected to continue worldwide in 2021 and beyond. LifeSpan treadmills, bikes, and standing desks will now integrate through a smart console whose minimalist and compact design is perfect for the workplace, making your daily exercises safe, convenient, and efficient.
“When it comes to safety, LifeSpan is second to none. For instance, users can change workout setting quickly and easily with our innovative Quick Key design,” said Peter Gillespie, manager of R&D department of Strength Master. “Additionally, our patented Intelli Guard technology automatically pauses the belt 20 seconds after users step off the treadmill deck.”
Netown Corp., an innovator of smart healthcare and smart exercise, showcased its innovative Dual Smart exercise equipment, the Babybot Smart Precise-Exercise Device for Home, which integrates measurement and exercise into single device. Users will have access to a variety of features, including an always-available virtual personal trainer for home workouts, and a personalized exercise program generated by Netown’s smart AI technology that automatically adapts your workout regimen over time.
“It’s just like having a personal trainer at home,” said Patricia Lin, project manager of Netown Corp. “With Babybot, training is hassle-free and customized for any member of the family.”
Gee Hoo Industrial Corp., one of the leading fitness equipment companies in Taiwan with more 40 years of experience, displayed its Body Charger Linear Recumbent Stepper, which is specially designed for the safety and needs of seniors, those undergoing rehabilitation, and wheelchair exercisers. It features a 180-degree swiveling seat, three levels of recline settings, and 14 levels of overall position adjustment, providing higher safety, convenience, and comfort to better suit its users.
“It is specially designed for the use and safety needs of the elderly and adults with other needs while using fitness equipment. We identified this as a critical area to help people live longer, stronger lives,” said James Hsu, manager of international business department.