Taiwan Excellence Unveils Innovative Smart Fitness Products

The April 28 livestream event featured gym and at-home fitness ecosystems, apps, treadmills, smart apparel, equipment made for seniors, and more.

The timely innovations of five of Taiwan’s industry-leading fitness companies—Johnson Health Technology, Makalot Industrial Co., Ltd., Strength Master Fitness Tech Co., Ltd, Netown Corp., and Gee Hoo Industrial Corp.—took centerstage on April 28 at the 2021 Smart Fitness Online Product Launch livestream. As fitness enthusiasts seek to adapt and improve their gym and at-home exercise routines, these inventive companies have quickly stepped up to introduce a new suite of products ranging from smart apparel, to equipment, services, and software, to meet and exceed the expectations of users worldwide.

“COVID-19 has jostled the sports industry to explore digital solutions, and we’re proud of the offerings these innovators are bringing to market in 2021 and beyond,” said Simon Wang, executive vice president of Taiwan External Trade Development Council (TAITRA), Taiwan’s premier trade promotion organization. “As fitness activities shift between at-home and club offerings, it's critical that companies adapt to marketplace demands, which are coming even more quickly than ever before.”

Paul Yang, president of the Taiwan Sporting Goods Manufacturers Association (TSMA), noted that, “Millennials and Gen Z now account for 80% of all gym-goers and exercise enthusiasts, suggesting a strong demand for sports products with smart solutions to mesh with the lifestyle of today’s digital natives.” Additionally, investment bank Harrison Co. estimates that up to $10 billion per year may shift back-and-forth from money spent on gym memberships to at-home exercise equipment and other fitness substitutes in the coming years, meaning companies need to continue to innovate to maintain and gain market share.

Equipment taiwan excellence smart fitness column

5 of Taiwan’s Most Influential Brands

The Smart Fitness Online Product Launch consisted of brief presentations from each of the featured companies including:

Johnson Health Technology (JHT) is among the world’s largest and fastest-growing fitness equipment manufacturers, and is home to some of the most respected brands in the fitness industry, including: Matrix, Vision, and Horizon. Johnson highlighted the Matrix Connected Solution, which provides a complete digital ecosystem that gives club owners the flexibility they need to accomplish their specific goals, as well as introduced its latest fitness equipment including a Matrix Performance Plus Treadmill that sets a new standard for comfort and reliability, and the Performance Ascent Trainer, which offers a full-body, low-impact workout that drives results.

“Our wide range of equipment and technology solutions have always helped customers worldwide stay active, and did so even more during this pandemic. We’re excited to showcase a host of new products that further empower people to achieve longer-term positive change,” said Ben Wilde, global director of training education of JHT.

Makalot Industrial Co., Ltd, the leader of the apparel industry in Taiwan, and a strategic partner for major retailers across the U.S., Europe, Japan, Taiwan, and China, presented its ECG Smart Apparel, a new garment-based healthcare solution that combines high-quality fabrics with patented hardware technology that provides accurate data with minimal intrusion for the wearer.

Vanessa Chou, marketing business development manager, Makalot, emphasized, “We’ve recognized that consumers are looking for fresh ways of pursuing their fitness goals, and our combination of quality electronics and top-tier fabrics and fitness textiles help make those dreams a reality.”

Strength Master Fitness Tech Co., Ltd, a top fitness equipment manufacturer in Taiwan, introduced its LifeSpan TM7050 Electric Treadmill, featuring a 10-inch full-color screen, mirroring functionality, and Bluetooth speaker that enable users to listen to music or project their favorite videos while exercising. Additionally, Strength Master unveiled its fresh Workplace Solutions that help people stay fit while working from home or in the office, a trend that’s expected to continue worldwide in 2021 and beyond. LifeSpan treadmills, bikes, and standing desks will now integrate through a smart console whose minimalist and compact design is perfect for the workplace, making your daily exercises safe, convenient, and efficient.

“When it comes to safety, LifeSpan is second to none. For instance, users can change workout setting quickly and easily with our innovative Quick Key design,” said Peter Gillespie, manager of R&D department of Strength Master. “Additionally, our patented Intelli Guard technology automatically pauses the belt 20 seconds after users step off the treadmill deck.”

Netown Corp., an innovator of smart healthcare and smart exercise, showcased its innovative Dual Smart exercise equipment, the Babybot Smart Precise-Exercise Device for Home, which integrates measurement and exercise into single device. Users will have access to a variety of features, including an always-available virtual personal trainer for home workouts, and a personalized exercise program generated by Netown’s smart AI technology that automatically adapts your workout regimen over time.

“It’s just like having a personal trainer at home,” said Patricia Lin, project manager of Netown Corp. “With Babybot, training is hassle-free and customized for any member of the family.”

Gee Hoo Industrial Corp., one of the leading fitness equipment companies in Taiwan with more 40 years of experience, displayed its Body Charger Linear Recumbent Stepper, which is specially designed for the safety and needs of seniors, those undergoing rehabilitation, and wheelchair exercisers. It features a 180-degree swiveling seat, three levels of recline settings, and 14 levels of overall position adjustment, providing higher safety, convenience, and comfort to better suit its users.

“It is specially designed for the use and safety needs of the elderly and adults with other needs while using fitness equipment. We identified this as a critical area to help people live longer, stronger lives,” said James Hsu, manager of international business department.

A Commitment to the 'Wow' Factor

This year’s event confirms the commitment of Taiwan's fitness enterprises to actively address the ever-changing technology and training trends around the world. It is expected that the revolutionary products and solutions released in 2021 will create substantial business opportunities for global partners and engage customers with the “wow” factor they demand.

Taiwan Excellence is known for handpicking the best products in the fitness industry and beyond. To learn more, visit Taiwan Excellence’s website. For the playback video of the online product launch, please visit this webpage. Once you watch the event video, kindly complete this brief survey to provide your feedback.

For more information, contact Mark Wu, executive director of TAITRA's Strategic Marketing Department, at +886-2-2725-5200 #1300 or via email at wuct@taitra.org.tw.

Related Articles & Publications

  • CBI May 2021

  • IHRSA Active & Safe Commitment

Author avatar

Kristen Walsh

Kristen Walsh previously served as IHRSA's Associate Publisher—a position focused on the creation and distribution of Club Business International, as well as writing and editing articles, newsletters, and research reports.