Answering to a range of trends, from cardiovascular fitness and ergonomics to ever-increasing technology demands, equipment continually changes to meet market needs.
In the current environment, laying out your gym’s equipment can be a challenge—but there are some best practices to keep in mind.
Cross-selling and upselling compose a revenue stream health clubs can tap right now. Clearly, members already see the value in coming back to your facility—so why not leverage the opportunity?
Of all the skills that you need to navigate in the current landscape—to ensure that members see your club as safe and protected—listening has to be at the top.
If there was ever a time to have your gym and brand truly stand out, it’s now. These strategies will help you to carve out a competitive advantage in your market.
Returning members seeking more demanding training need to be safely brought back up to previous levels of conditioning.
New times demand new tools. Is your club management software ready for the moment?
While wearables and apps have been the hot tech topic in the past, member engagement takes center stage as the landscape radically shifts and member connections inside and outside the club become critical to survival.
Virtual fitness programming has been growing and the pandemic has supercharged its boom. What was once considered an optional extra for club operators is fast becoming a competitive imperative.
The pandemic has accelerated the long-overdue move to a hybrid model. Here’s how to do it right.