Sustainability and conservation are a growing concern in an uncertain world. Here’s how clubs can help provide stability and a hopeful future to their global membership.
The science of behavioral design is ideally suited for the fitness industry. Here’s how your club can take advantage.
Health clubs lose revenue when their booking systems fail to register appointments or are bogged down by too many pain points. Here’s how to get it right.
To be a successful health club, you have to be more than a place to work out. Here’s how to attract new prospects and keep current members motivated and engaged long after they’ve committed to your club.
Technology-driven group training has reinvigorated health club programming. Here’s why even HV/LP clubs need a wearables strategy.
It’s time clubs designed a hyper-personalization program to bond members with their brand. Here’s how tools such as body scanners can take your customer service to the next level.
The right flooring puts your health club on solid ground. Here’s why it’s critical for brand equity and customer experience.
When stocking a health club, cardio and weight machines aren’t just imperatives for your club—they’re indelible to your brand. Make sure your equipment makes a statement.
Post-exercise therapies are actively sought by both hard-training athletes and wellness advocates. It’s time clubs took better advantage of it.
It’s time your health club killed the “dreadmill” once and for all. Here’s how digital coaching can turn your cardio floor into a retention driver.