Why Health Clubs Should Embrace Earth Day
Sustainability and conservation are a growing concern in an uncertain world. Here’s how clubs can help provide stability and a hopeful future to their global membership.
Supplier Content
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Why You Need to Rethink Your Health Club’s Design
The science of behavioral design is ideally suited for the fitness industry. Here’s how your club can take advantage.
Is Your Digital Booking System Up to Standards?
Health clubs lose revenue when their booking systems fail to register appointments or are bogged down by too many pain points. Here’s how to get it right.
How to Master the ‘Member Life Cycle Journey’ at Your Gym
To be a successful health club, you have to be more than a place to work out. Here’s how to attract new prospects and keep current members motivated and engaged long after they’ve committed to your club.
The Health Clubs Wearable Revolution Is Just Getting Started
Technology-driven group training has reinvigorated health club programming. Here’s why even HV/LP clubs need a wearables strategy.
Bringing the Biometrics Advantage to Your Health Club
It’s time clubs designed a hyper-personalization program to bond members with their brand. Here’s how tools such as body scanners can take your customer service to the next level.
Are Noise & Vibration Harming Your Gym’s Bottom Line?
The right flooring puts your health club on solid ground. Here’s why it’s critical for brand equity and customer experience.
Why Equipment Suppliers Are Becoming Lifestyle Brands
When stocking a health club, cardio and weight machines aren’t just imperatives for your club—they’re indelible to your brand. Make sure your equipment makes a statement.
Why Health Clubs Need a Fitness Recovery Strategy
Post-exercise therapies are actively sought by both hard-training athletes and wellness advocates. It’s time clubs took better advantage of it.
How Digital Coaching Can Revitalize Your Cardio Floor
It’s time your health club killed the “dreadmill” once and for all. Here’s how digital coaching can turn your cardio floor into a retention driver.