Understanding how you, and your employees, communicate is vital to your success as a leader—especially in the fitness industry.
No two membership pitches should be alike. Learn how to identify prospects' needs and craft tailored-made tours that are sure to close.
By taking the time to craft a Facebook strategy, you can increase referrals and leads for your health club.
Entrepreneur and jazz virtuoso Josh Linkner will explore the connection between improvisation and innovation in his IHRSA 2018 keynote address.
A well-developed business plan incorporates customer experience that only your health club can offer.
Leah Busque, the founder of TaskRabbit and an on-demand service star, knows how to turn brilliant epiphanies into reality.
When clubs stop doing things the way they've always been done, they start winning.
IHRSA 2018 keynote speaker Lisa Bodell, the founder of futurethink, insists that you need to sacrifice the status quo in order to create space for true innovation.
Women have been making strides in the fitness industry, but not without facing challenges along the way. We asked five recipients of IHRSA's Woman Leader Award to share their advice.