Since it launched back in 2004, Facebook has become a ubiquitous part of our daily lives. You may associate the social network with blowhards from high school, alleged Russian interference in U.S. elections, and more baby photos than you’ve ever cared to see, but Facebook (and its 2 billion users) presents a prime opportunity to market your health club business.
Not only does the tech giant provide the largest potential reach of any social media, but the cost to advertise is relatively inexpensive, says Marisa Hoff, general manager of Stevenson Fitness in Oak Park, CA.
“What’s really awesome about Facebook is you can target to a very specific audience, which means the money that you’re spending is going much farther than if you’re blanketing the entire neighborhood with flyers,” she says.
Hoff will cover the latest Facebook strategies and best practices in her Thursday, March 22 IHRSA 2018 session, “Maximizing Facebook for Your Facility.”
Creating a Facebook Strategy
If your club doesn’t have a Facebook strategy in place, you should start by giving your page some TLC. It’s critical that your profile is complete, so review your business page to make sure you have a profile photo, cover photo, and thorough information, from your website to your club’s hours.
“Many people don’t realize it, but your organic reach is literally going to be affected by how filled out your profile is,” Hoff says.