Elevating Women in the Fitness Industry
In support of National Women’s History Month, Kooperman dove into the importance of elevating women within the fitness industry. She discussed that many girls are raised to be told not to fight, not to offend others, and to “be a good girl”. Meanwhile, boys are raised to be tough, to never give up, to not quit, and that it’s all about winning, she stated, which are attitudes that are prevalent in the business world.
“In business, you don't need to be liked, you need to be respected,” said Kooperman. She encourages women to ask themselves, “Do you want to be the trophy or do you want to win the trophy?”
To bring in more representation into the industry, McBride said, "You've got to go back to design. ... You want to design a diverse workforce? You have to design it as such by where you start in job descriptions, where you recruit, and so on."
“We need better representation,'' Darden said and encouraged underrepresented fitness professionals to get involved with IHRSA and other key organizations within the industry.
Outdoor Fitness Is Here to Stay
When the experts reviewed the 2021 fitness design trend predictions from Active Wellness, the conversation focused on outdoor fitness and how it’s changing how we do fitness.
Some businesses are partnering up to get fitness outside, others are putting turf in parking lots with permission from their landlords, Kopperman mentioned. She also suggested clubs need to clearly communicate about their outdoor training options, such as adding their classes to a schedule with all necessary details. Kooperman proposed clubs could partner with sporting goods stores and other businesses if they are looking for outdoor space.
McBride added that we should look at how people trained on their own during the shutdown and how we can bring that into the gym. He also added that you don't need to offer the same thing outside as inside.
"You should make it a different program offering so members aren’t having the exact same experience inside and out," McBride said, “make it your brand, don't just throw some stuff out on the concrete slab and call it outside training...do it the right way within your brand.”
McHaney ended the segment by giving examples on how to bring the outside inside as well, including using roll-up doors and bringing in more natural light.