2. Ask More Questions than You Answer
Remember that you are there to learn—even while networking. Asking a question is a great way to break the ice when trying to meet new people. It can also foster discussions that might not happen otherwise. Never be afraid to ask a question.
Jim Worthington, owner of Newtown Athletic Club, says, “My rule of thumb is to be asking more questions than I answer since I am there to learn.”
3. Go Out of Your Way to Meet New People
It is so easy to stay within your comfort zone when you are traveling with a group of people that you work with or see on a regular basis, but doing so will limit your experience. Instead, strike up a conversation in the registration area with a question as simple as, “What session are you most looking forward to attending?” There are so many opportunities to meet new people in addition to the receptions designated for networking. Seize the opportunity to meet someone new!
“Stepping out of your comfort zone may feel a little intimidating, but could be the catalyst for personal and professional progress," says Chris Craytor, vice president of development at acac Fitness and Wellness Centers.
Remember, connections you make now could pay off dividends for your business down the line.
“As a fitness operator or a club manager we are very often facing problems that neither staff, investors, or marketing partners can help us with,” says Anastasia Yusina, president of Fitness Development, LLC. “And [in this] moment, you [will] need a telephone number of the colleague and friend that you met at IHRSA” to reach out for guidance.
4. Make Time to Enjoy the Trade Show