FitnessConnected is a trade show which will celebrate its premiere from November 18 to 20, 2021 at the Trade Fair Center in Munich, Germany. As a pure B2B trade show with a focus on Europe, the trade show redefines the self-image of the fitness industry, its opportunities and tasks.
IHRSA and FitnessConnected aim to achieve a high level of quality, create synergies, strengthen and connect each other's network, share knowledge and be a valuable partner for the fitness industry by working closely together and coordinating their activities. The connection of the IHRSA SMART Summit makes it possible to improve the transfer of know-how between the markets in Europe, the U.S. and globally to give the fitness industry new impetus for growth.
"I have known Ralph Scholz personally for many years and hold him in the highest regard," said Jay Ablondi, IHRSA executive vice president. "We both strongly believe that bringing together our respective organization’s expertise and continuous demonstrated commitment to the European fitness industry will provide outstanding value to all show attendees."
SMART (Sales, Marketing, Analytics, Retention, Technology) Solutions
The IHRSA SMART Summit will kick off with some of the most exciting health club tours in Munich on Wednesday, November 17, 2021, offering sales, marketing, analytics, retention and technology (SMART) solutions for all gym operators looking to grow their business. Accompanying the event will be business presentations on the afternoon of the first day of FitnessConnected on November 18, as well as November 19, 2021.