This September, you have an exciting opportunity to reach out to the 80% of people most health clubs aren’t reaching, alongside a global initiative called World Wellness Weekend.
What is World Wellness Weekend?
Health clubs around the globe have the same mission: getting more people through their doors and leading healthy, active lives. But in most parts of the world, health clubs reach fewer than 20% of people, and in many cases the people we’re not reaching are not sufficiently physically active—or active at all. World Wellness Weekend is an opportunity to change these statistics.
On Saturday and Sunday, September 21-22, spas, fitness centers, salons, yoga studios, and sports organizations will celebrate World Wellness Weekend by offering their wellness services to the community—welcoming them inside or going outside the four walls of the gym to bring new experiences to new people. This weekend provides an opportunity for fitness, beauty, tourism, and sport professionals to showcase their diverse offerings, and for community members to experience new wellness services in places they may never have tried before.
This initiative also supports IHRSA in our collaboration with the World Health Organization and its Global Action Plan on Physical Activity goal of reducing physical inactivity by 15% by 2030. World Wellness Weekend is supported by over 50 organizations, including the United Nations Global Sustainability Index Institute and the European Commission.