Adding to that opportunity, Gallup said, is the fact that only 6% of the global population has a health club membership. Instead of focusing on the low percentage, Gallup said he’s excited by the 94% of the population that health clubs have yet to reach
“Our business could grow tremendously,” he said. “But we have to inspire everybody to get in there and make sure that it’s fun and that we get results for our members.”
Focusing on Emerging Markets
Next, Gallup put the spotlight on emerging markets, listing countries with the largest percentage growth in gym members in 2018. The Philippines (+33%), China (+30%), and Finland (+25%) took the top three spots, with India coming in 10th with a 10% growth.
The 2019 IHRSA Global Report and other IHRSA research publications provide more insight into these findings.
Based on data gathered in the IHRSA Greater China Report, the combined revenue from the top 10 cities ranks fourth among all global markets at US$3.9 billion in annual revenue, while the number of club members ranks ninth in the world at 4.5 million. The IHRSA Indian Health Club Report ranks fifth in market size among Asia-Pacific health club markets at $821 million in annual revenue (USD). The number of health club locations ranks third in the region at 3,813 sites, while the country’s 2 million members ranks fifth among observed markets.
Opportunities for growth remain in both markets as well as the Asia-Pacific region, overall. The member penetration rate for China and India are 2.98% and 0.15%, respectively.