Understanding consumers and meeting—if not exceeding—expectations are essential to any successful business. Surveys and interviews can tell a lot about what needs improvement, things that are missing, where opportunities exist, and so on. This week’s Fitness Industry Roundup puts the spotlight on several stories that highlight how consumers feel about health, fitness, and wellness and what lies ahead for the fitness industry.
Before we get into the data and the future of fitness and wellness, let’s take a look at one company that deserves recognition for its achievements.
Global Franchise Awards Names 9Round as 2021 Best Fitness Franchise
IHRSA member, 9Round Franchising, LLC, the world’s largest kickboxing franchise, has been crowned the 2021 Global Franchise Award for Best Fitness Franchise. Shannon Hudson, founder and CEO of 9Round, said, “As we seek new opportunities in 2021 and continue to grow the brand’s presence, it’s only a matter of time before people in all corners of the world can access 9Round to become ‘stronger in 30 minutes.’” In 2020, 9Round launched a partnership with Walmart, released 9RoundNOW, an app that provides on-demand, trainer-led kickboxing style workouts, expanded its international network by two countries, and reinforced the executive team at headquarters.
Read the full release.
McKinsey Survey Depicts Consumer Needs & Wants for Wellness
The Future of Wellness survey, conducted by McKinsey & Company, a global management consulting firm, reveals consumer attitudes and behaviors toward wellness. The survey responses—from roughly 7,500 consumers in six countries—indicate a healthy and growing global wellness market. As featured on the company’s website, the survey reveals how consumers define wellness and consumer trends and how companies can respond to them. The authors note, “Wellness is here to stay as consumers across nations plan to increase their spending on personal health, appearance, fitness, and more. If the pandemic has taught us one thing, it’s that physical and mental health will remain a priority for millions of people across the globe for a long time to come.”