There’s a lot of cool fitness industry news in store for you this week. I’ll cover a range of topics, such as new exercise equipment to Amazon Alexa compatible health clubs, an organization that assists veterans returning to civilian life, and a 70-year-old Australian man promoting the importance of wellness.
First, we’re elated to share that the Canadian fitness industry has won a hard fought battle to gain financial relief.
Canadian Fitness Industry Succeeds in Gaining Financial Support from Government
The Canadian government recently passed Bill C-2, which will provide targeted support benefits such as wage and rent subsidies for fitness facilities—financial assistance programs that excluded the fitness industry before this announcement. This is a huge success for the Canadian fitness industry and, specifically, the Fitness Industry Council of Canada (FIC) which persistently lobbied the federal government to be recognized as a hard-hit industry. In a press release, Sara Hodson, president of FIC and CEO of LIVE WELL Exercise Clinic, said, “We are proud of our lobbying efforts and the relationships we have built with our federal and provincial governments. [This] announcement showed us that our political leaders are listening. Bill C-2 provides much-needed subsidies to help us rebound.”