Read on about Michelob Ultra’s online workouts.
New Balance Switches Gears from Shoes to Masks
As the coronavirus outbreak intensified, New Balance’s Massachusetts factory shifted gears from making shoes to making face masks for New England hospitals. A small team of 50 people at their Lawrence, MA, factory and another in Norridgewock, ME, where another 70 employees are working, are striving to produce 100,000 face masks per week. The company collaborated with hospitals and MIT to create a final product that consists of a five-ply laminated fabric as the covering of the mask and elastic shoelaces as the adjustable straps, ensuring good filtration and fit for users. In an interview with the Boston Globe, Dave Wheeler, the company’s executive vice president of global supply chain, said, “It is very quick. … Sewing does take quite a bit longer. Not only is it not good for the performance of a mask, but it is much quicker. It’s one pass through the heat press and out the other side.” New Balance is hoping to expand beyond creating face masks and is looking into producing shields, gowns, and foot coverings.
Read more about what New Balance is doing.
Extreme Wellness Brand Launches Gym Protection Project
Spartan is offering one million gym members free event entries if they continue to pay membership dues during COVID-19 outbreak-related closures, the company announced in an April 15 press release. As part of this initiative to keep health clubs afloat, gym members who sign up can gain free entry to a Spartan, Tough Mudder, or DEKAFIT event in the 2020 or 2021 season. “Right now there is no more important time to unify and connect the fitness industry,” said Spartan Founder and CEO Joe De Sena. “Thousands of fitness businesses and professionals across the country are at risk of losing their facilities and livelihoods, and we want to do everything in our power to prevent that from happening.” The brand also created Spartan Unbreakable, a 24/7 stream of live and on-demand at-home workouts and wellness content.