There’s still plenty of good news to go around for the fitness industry. These health and fitness clubs can’t know for sure where 2021 will take them in terms of the pandemic, but they’re making the most of their businesses, helping others, and staying positive. Plus, the critical need for clubs to remain open is making waves amongst more public health officials and lawmakers—maybe it’s because of the data that continues to pile up supporting the claim that gyms aren’t contributing to the spread of COVID-19.
‘Come As You Are Space’ Flourishes During Lockdown
Trillfit, an all-inclusive, hip-hop-inspired dance and wellness studio in Boston, had 50 straight days of sold-out classes prior to the pandemic. Founder and CEO Heather White recently appeared on Good Morning America to discuss the difficult decision to switch to remote classes—and not charging attendees for the first six months. “Offering your core services for free for over six months, during a pandemic when your business is closed is really risky,” said White. “But, we’re lucky that the community stayed behind us, it was their gym, it was their place. They will not let us fail.” The studio has amassed a large online following, reaching 42 cities, 22 states, and several countries.