After a year of doom and gloom, the fitness industry notices an upward trend in membership sign-ups and facility visits. It appears that the significance of exercise and physical activity is gaining global attention! In other news, research provides insight into technology’s impact in the fitness industry—now and in the future—and one of the world’s oldest salt mines is offering salt therapy for COVID-19 patients.
Let’s not waste any time and get straight to the upbeat stories in this week’s Fitness Industry Roundup.
Fitness Brand Reaches Record-breaking New Membership Numbers
“It would seem that more people than ever are seeing the importance of their own personal health, having come through such a challenging year,” said Neil Randall, CEO of Anytime Fitness UK. Randall told Health Club Management that April was the company’s busiest month ever, adding tens of thousands of new members across its independently owned clubs. The surplus of new memberships comes as many clubs across the UK were shuttered for most of April, opening as early as mid-month. With the nine Anytime Fitness UK locations opened in 2021, the brand’s total number of health clubs has surpassed 180.
Equinox Membership Grows as Restrictions Let Up
As mask restrictions are lifted in regions across the nation and vaccinations rise, gym-goers file into fitness facilities. Harvey Spevak, executive chairman of Equinox Group, an IHRSA member, told CNBC in an interview, “We’ve been waiting for this day for 14 months, and what we are seeing is a tremendous amount of pent-up demand.” Spevak noted a 55% membership increase in New York City alone and, at the time of the interview, reported that Tuesday, May 18, marked the company’s highest utilization since it closed last March. Equinox has removed the mask mandate for vaccinated gym-goers—unless state or local guidelines require them—and will continue to offer online training.