The battle to obtain financial relief for the fitness industry is not over. IHRSA continues to receive numerous media inquiries weekly and we have partners sending pitches to major media outlets to push our story that gyms need and deserve economic assistance.
Interviews and features on major news outlets help IHRSA control the narrative around the fitness industry and reach three primary goals:
Gain economic relief for the fitness industry,
Be seen as the international authority on the industry, and
Be at the center of conversations related to exercise and overall health.
TODAY Show Features Liz Clark, IHRSA President & CEO
The biggest media hit that IHRSA has received this year came early with an inquiry from the TODAY Show. Vicky Nguyen, investigative and consumer correspondent for NBC News, interviewed IHRSA President & CEO Liz Clark to learn more about the fitness industry’s pain points and what is needed to move forward. In the piece, Liz noted, “Before this variant, our gyms were somewhere between 65-70% capacity, which is really about breaking even. We are really, really struggling.” Nguyen detailed the ongoing struggles of the industry and mentioned that relief is needed. While the segment highlighted at-home workouts as an alternative fitness option, the segment closed by encouraging people to go back to their gyms because they are safe. This point resonates with viewers and helps to leave a lasting positive impression on working out in fitness facilities.