IHRSA has been touting the importance of relationship building for years, but until the pandemic, it was never so critical to form political relationships. One health and fitness state alliance heard us and made so much headway with their state leadership that they now have a seat at the table when it comes to decision making.
Earning a Seat at the State Leadership Table is Oregon Alliance’s 2021 Triumph
The Oregon Health + Fitness Alliance (OHFA) hosted a meeting earlier in the month to highlight all of its accomplishments in 2021 and share what’s to come in 2022. Liz Clark, IHRSA president & CEO, attended the meeting with numerous other fitness industry professionals. OHFA stated—and we agree—that their “greatest achievement in 2021 was earning a seat at the table with Oregon’s state leadership.” As for 2022 goals, OHFA aims to:
Fight for more relief funds for fitness,
Shift the perception of “gyms” away from entertainment and recreation to an important part of the health and wellness system,
Create strong partnerships between state leadership, fitness industry suppliers, owners and operators of fitness facilities, and fitness professionals, and more.