We love to see so many businesses and people in the health and fitness industry reaching new heights during the toughest of times. One brand recently became the first and only fitness corporation to invest in and offer consumers nutrition coaching, while another fitness brand opened its doors to the newest and largest club in its portfolio. Plus, we highlight a feature article that puts the spotlight on two Paralympic athletes that adjusted to training for the Tokyo Paralympics—and life—as the COVID-19 pandemic threw wrenches in their respective plans.
Before we get into that news, I’d like to cover the reality that while many barriers have been broken and changes made, female athletes are, unfortunately, still overlooked worldwide. Thankfully, many organizations, companies, and thought leaders speak up when these athletes need it most. One fitness chain recently offered a free membership to every softball player on the NCAA women’s championship teams after news leaked that the tournament receives substantially less support than the men’s.
Orangetheory Stands in Solidarity With NCAA Women’s Softball
The NCAA is in hot water yet again after further disparities faced by female athletes have come forth. An abundance of inequalities between the men’s and women’s College World Series Tournaments recently became apparent—such as competing on subpar surfaces in locations without showers that cannot accommodate half as many fans as men’s stadiums, and playing a rigid schedule with multiple games per day. Club Industry reports that Orangetheory Fitness, an IHRSA member, extended a free one-year membership to all of the softball players on the final eight teams in the tournament. Ellen Latham, founder of Orangetheory Fitness, said, "We have the utmost respect for extraordinary female athletes and hope this invitation helps them not only with physical health and wellness, but feeling supported and knowing their hard work, dedication and commitment do not go unnoticed or unappreciated."