Since lockdowns began in the U.S. in mid-March, IHRSA has been working to communicate three major PR messages: clubs are hurting, clubs are safe, and clubs–and exercise–are essential.
Message 1: Clubs Need to Be Reopened & Need Relief
We aren’t directing this message to the industry or consumers. This message is explicitly for political and policy media to reach lawmakers for two important reasons:
- To tell members of the U.S. Congress how badly and uniquely the fitness industry is hurting, in order to gain financial relief and stimulus for the industry, and
- Ask all levels of government—state, county, city, and even the White House—to allow clubs to open.
We have been communicating since April that clubs are safe, clean, and well-prepared. Thanks in part to that message, President Trump included gyms in Phase 1 of his opening plan. You would not believe the tornado that hit my in-box the day this CNN article hit.