The health club market expands in Europe, a new study shows; IHRSA will head to Ireland for the European Congress on the heels of entering a new partnership with Ireland Active; and California-based Workout Bar Social Fitness eyes global opportunities.
Club Openings Drive Industry Growth in the European Market
In 2018, the number of European health clubs increased by a healthy 4.6%, with more than 2,300 facilities opening in 18 countries. That’s the total change calculated by the European Health & Fitness Market Report 2018, published by Deloitte-Europe Active.
Among the other metrics and trends chronicled in the report are the following:
- One-third of the new clubs opened in the U.K. and Germany, which saw their club counts increase by
319 (4.6%) and 355 (3.9%), respectively. The low-cost segment continues to be the primary catalyst, with U.K. brands such as the Gym Group and PureGym expanding via indigenous growth or acquisitions.
- In Germany, micro-club concepts and electrical muscle stimulation (EMS) studios have made headway.
- In France, the number of clubs grew by 4%, with Basic-Fit, a budget chain based in the Netherlands, opening nearly 100 locations there last year.
- Finland and Turkey recorded double-digit increases in the number of clubs—16.3% and 17.2%, respectively. Finland’s most significant growth came from OleFit and Liikku, each of which opened 10 facilities. In Turkey, MACFit, the country’s largest chain, established 17 new units, bringing its total there to 87.
It’s important to note, however, that these markets have very different market penetration rates—16.8% for Finland; and 2.8% for Turkey, which is Europe’s lowest level.