The fitness industry in Europe continues to show robust growth, with Migros’ acquisition of Greinwalder & Partner, easyGym reaching over the channel into France to open seven new locations, and data showing how lucrative London’s boutique market has become.
Migros Expands in Germany with Purchase of Greinwalder
Migros Freizeit Germany (MFG), a multifaceted Munich-based fitness firm with operations in three European countries, increased its presence in the German market earlier this year with the acquisition of Greinwalder & Partner, a marketing and business consultancy for fitness, health, and boutique facilities.
MFG’s portfolio includes seven premium Elements Fitness and Wellness studios in Germany; the INJOY franchise brand, which has more than 150 studios in Germany, Austria, and Switzerland; and the INLINE consultancy.
The company is a subsidiary of Migros Cooperative, Switzerland’s largest retailer and supermarket chain. The merged entity made its debut earlier this year, under the name Migros Cooperative Zurich ACISO.
ACISO, which unites the sales and consulting staffs of both companies to create a nationwide team, now consists of three business units, encompassing its own studios, franchise systems, and ACISO Fitness & Health Consulting.
Stephan Pfitzenmeier, the CEO of INLINE for the past two years, initiated the takeover of G&P, but chose to leave the company following the merger. Oliver Sekula, the CEO of Greenwalder, will serve as the CEO of the new entity.