The industry is booming in Europe, with the expansion of l’Appart Fitness in France, the formation of a partnership between IHRSA and Fitness Network Italia, and a deeper look into VAT taxes on gym memberships.
L’Appart Fitness Reaches 100 Club Milestone
L’Appart Fitness, the French chain created 10 years ago by Patrick Mazerot, proceeded this summer with the acquisition of French mid-range clubs Amazonia, Wide Club, and Gigagym. Thanks to a second successful wave of private funding, l’Appart Fitness aims to become “France’s leading midmarket chain leader,” according to Patrick Mazerot, CEO and founder of the Lyon-based chain.
The acquisition allows l’Appart Fitness to reach 120 clubs, of which 54 will be owned and 66 franchised. It allows l’Appart Fitness not only to enter the top 5 operators in France by clubs, but also to become the largest chain of privately owned clubs. France has become, in recent years, a heavily franchised market with national brands such as l’Orange Bleue, Keep Cool as well as Dutch-based company Basic-Fit.
L’Appart Fitness is banking on this recent acquisition to further develop its concept of “chic and cozy” clubs, accessible to all, with a special focus on group and individual training provided by professional coaches. L’Appart Fitness aims to hire over 100 professional coaches and sales people over the next 12-18 months to meet this expansion.