A major new initiative is the National Health & Fitness Alliance (NHFA), which aims to unite the advocacy, public affairs, stakeholder engagement, fundraising, and lobbying efforts of the national health and fitness industry to represent and protect the entire U.S. fitness industry.
“The pandemic made it painfully clear that too many policymakers and public health officials don’t quite grasp the vital nature of the health and fitness industry,” said Brent Darden, IHRSA interim president and CEO. “I am confident that the NHFA will strongly communicate the value of our industry and effectively advocate for policies that support our leadership role in building more active and healthy communities.”
Who will lead the initiative?
IHRSA and the IHRSA Board of Directors have cultivated a dynamic group of industry stakeholders to serve on the NHFA Advisory Council, which will guide the NHFA’s activities. Interim Chairperson Gale Landers, founder and CEO of Fitness Formula Clubs, will lead the NHFA Advisory Council. The inaugural class of 10 Advisory Council members includes:
- Gale Landers, Interim NHFA Advisory Council Chairperson, CEO of Fitness Formula Clubs
- Vicki Brick, CEO, Brick Bodies
- Ori Gorfine, COO, U.S. Fitness Holdings
- Erik Lindseth, General Counsel, Life Time Fitness
- Kevin McHugh, COO, The Atlantic Club
- Pete Moore, Managing Partner, Integrity Square
- Rodney Steven II, Owner, Genesis Health Clubs
- Debra Strougo Frohlich, Founder, Row House
- Jim Worthington, Owner, President, and CEO, Newtown Athletic Club
- Adam Zeitsiff, President and CEO, Intelivideo
"The NHFA will build upon the groundwork laid by IHRSA and the Industry Leadership Council,” said Landers. “We look forward to uniting the advocacy, public policy, and lobbying efforts of the entire fitness industry in Washington, D.C., by collaborating with and incorporating the work of the newly-created state alliances, while supporting club companies of all sizes, advancing stakeholder engagement, and raising the profile of the fundraising necessary to achieve our goals."
The NHFA Advisory Council commits to adhere to the following set of principles on behalf of the U.S. health and fitness industry:
- Embody servant leadership to industry stakeholders
- Focus on the greater good of the industry
- Be faithful stewards of contributions
- Operate with transparency
- Always drive toward clearly defined outcomes