Harrison Co. Annual Predictions Report
Recently, Harrison Company, a firm that uses consumer research and surveys to develop insights for their customers, released their Annual Predictions Report [on] Fitness and Recovery. The key stat I want to share is from their trends and predictions portion where they talk about and share data which suggests that personal trainers have already and will become increasingly independent of clubs, and will take a more holistic and wellness oriented approach with their clients as well. As of 2020, the study reported that 79% of personal trainers remain affiliated with a health club of some sort. Based on the trends, however, they predict that by 2030, only 50% of personal trainers will still be affiliated with health clubs. The pandemic essentially forced trainers to do business differently when their clubs were closed, and some of these newfound opportunities will keep them from returning at pre-pandemic levels—something to think about as clubs reopen, membership levels continue to rise, and personal training, at least in most clubs, seems to be lagging a little behind.
Trainerize Shares Latest Stats on Personal Training
Trainerize has over 300,000 active users and recently released some data that I think you'll find interesting as well. Right now there are approximately 225,000 active personal trainers training clients around the world. 30% of clients connect an external device or app like MyFitnessPal to Trainerize. 20% of active clients are in digital groups that are created by their personal trainers. And most interestingly, from pre-pandemic to post-pandemic times, personal trainers saw roughly a 25% increase in income. This data continues to support the growing sentiment that people will be taking their physical health a lot more seriously following the pandemic.
Well, that's it for this week's Take 5. If you have an interesting stat you've seen concerning the fitness industry, please comment on this video, share it with us. My team would love to hear from you. Thanks a lot. We'll see you next week.