Over the course of the last year, the fitness industry has shown great resilience and I'm really confident that this year the rebound and the recovery will not only be significant but rapid. This week, we have more data showing people are excited to return to their health clubs after over a year of uncertainty, some updates on new IHRSA partnerships, and a few other interesting and positive news items I'd like to share.
Thanks for joining me for another IHRSA Take 5, sponsored by Precor.
Club Check-ins Pre- vs. Post-COVID
2020 was a hard year for everyone. But through it all, the fitness industry showed resolve and adapted to ever-changing regulations to continue to promote good health and serve its members through the pandemic. Now, as people return to their gyms, new data continues to reassure us all that the fitness industry will indeed come back stronger than ever.
Daxko’s 2020 Nonprofit Wellness Industry Report compared industry data from 2019 to data from 2021. What they found was that active members are 60% back to normal, revenue is about 80% back to normal, and check-ins are almost 55% back to normal as of March 2021. Of course, geography always plays a huge role related to these numbers. Depending on where you are in the world, your numbers may be much worse, or noticeably better. I know for areas where clubs have been open for quite some time, they're seeing really great results on membership revenues, new sales, and return of members. This is all great news for the fitness industry because it shows people are eager to get back into the gym and get back to their health habits and routines.