I'm excited to share a new move IHRSA's making to be more flexible and inclusive and help the fitness industry succeed into the future. Also, after only three months, we've hit a major milestone with the GYMS Act. And also I have a few other updates you should know about. So thanks for joining me for another IHRSA Take 5, sponsored by Precor.
IHRSA’s New Membership Options
As we all know, our industry continues to adapt and change for the future, including an emphasis on personalization and targeted offerings for specific customer segments. This is yet another reason why IHRSA now offers more options for health clubs, gyms, studios, fitness facilities, and fitness professionals through a new flexible tiered membership program.
The first level, the Basic membership, is ideal for companies that want to engage with businesses best practices, resources and experts that will also give operators access to management tools that they can use to grow their business.
Mid-level, or the Standard membership, is the equivalent of our existing club offering. This membership is designed for operators who want to grow their business using data driven research, diverse insights and effective tactics to curate stronger industry relationships.
The top membership level that we're calling the Premium membership includes executive insights, priority service, exclusive networking, and greater brand recognition. The members at this level have the opportunity to participate in increased engagement with IHRSA as well as the National Health and Fitness Alliance, and the broader global fitness industry.
IHRSA membership dues will also go towards supporting other initiatives. For example, a significant portion of the U.S. membership dues will go toward public affairs and the National Health & Fitness Alliance efforts, while international members will contribute to the Global Health & Fitness Alliance. IHRSA's also pledging to donate 1% of its total annual revenues to the IHRSA Foundation, which helps promote health through exercise on a global scale from people of all walks of life. You can visit [the IHRSA site] to see a complete description of membership options and all the associated benefits.