January Booking Data from Mindbody
I don't think anyone was surprised that this January for clubs was vastly different than January of 2020. With the exception of Maryland, bookings and appointments for the week of January 15, compared to the same last year, were down in every state. Some states saw minimal difference was bookings down in the single digits. But for others like California and Oregon, where there have been more restrictions and clubs were not open, the drop, of course, was more substantial.
The Numbers on International Club Closures
A few weeks ago, we shared that 17% of U.S. fitness facilities have permanently closed and sadly, club closures internationally are even higher. In China, 30-50% of gyms won't reopen. In Italy and Portugal 40-50% of fitness clubs could close. Health clubs across the globe are in trouble and the fitness industries in almost every country need relief from their governments.
Share Industry Data with the 2021 IHRSA Media Report
Another way to use the data that I've been talking about is when you're talking to the media to share how hard the industry has been hit. And IHRSA just released a free media report to help you do just that.
This report covers a lot of information including what we know so far about this pandemic's impact on the fitness industry, the member outlook post-COVID, the biggest issues facing the health and fitness sector, and much more.
Download this report and give it to your local news outlets to help them share accurate, compelling information regarding fitness clubs, our members, and the countless benefits clubs provide to our communities. This really is a great resource for you and I'm really proud of the work our team has done on it.