How Much Should I Spend on Fitness Equipment?

There's no magic number when it comes to investing in fitness equipment, but the IHRSA Health Club Equipment Report provides some valuable insights.

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Question: As an independent health club operator, how much should I spend on each type of equipment each year?

That’s a good question to ask. I’m sure you’re well aware of the important role that equipment plays in attracting and maintaining members. According to The IHRSA Health Club Consumer Report, eight of the top 10 club attractions cited by members are equipment-related.

Facilities responding to IHRSA’s 2015 Equipment Survey—the basis for The IHRSA Health Club Equipment Report—said they spent an average of $84,172 on new fitness equipment in 2015. Specifically, fitness-only clubs spent an average of $92,000, while multipurpose clubs spent $88,000. Nearly half of annual equipment spending (45.9%) was allocated to cardio machines.

“Facilities responding to IHRSA’s 2015 Equipment Survey—the basis for The IHRSA Health Club Equipment Report—said they spent an average of $84,172 on new fitness equipment in 2015.”

Melissa Rodriguez, Senior Research Manager

IHRSA

It’s also important to note that the top-performing clubs reported spending more on fitness equipment than others in the overall sample. In fact, those clubs ranked in the top 50% in terms of EBITDA (earnings before interest, taxes, depreciation, and amortization), spending an average of $90,655.

In addition, determining the most productive use of a club’s square footage is another critical business decision. Among those responding to the survey, cardio equipment commanded the most space at 20.1%, followed by traditional strength equipment at 15.7%. Group exercise and functional-training areas were allotted 12.1% and 8.2% of the space, respectively.

Finally, The IHRSA Health Club Equipment Report, sponsored by Precor, reported that the average club has 19.2 group cycling bikes, 15.4 treadmills, 11.5 elliptical trainers,92 dumbbells, and 12.8 barbells.

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Melissa Rodriguez

As IHRSA's Senior Research Manager, Melissa Rodriguez oversees research initiatives for the health club consumer, club operations, and international markets. The best part of her job is helping members better understand how IHRSA research can help them improve and expand their business. When she's not analyzing data and statistics, Melissa enjoys spending time with family, watching superhero series, poring over NBA and NFL box scores, and reading a good book.