Sustainability has long been a goal of environmentalists around the world. But after years of warnings about climate change, increased energy costs, and surging consumer activism, “going green” is now a major corporate initiative.
Over the last year, 25% of businesses have increased their commitment to green products and policies. This includes some of the word’s largest corporations.
- Recently, Wal-Mart announced Project Gigaton, a move toward reducing emissions in their supply chain to the amount of one gigaton.
- On April 9, Apple reported that they their global facilities in 43 countries are now “powered with 100% clean energy.” Apple’s CEO Tim Cook said: “We’re committed to leaving the world better than we found it.”
The concept of “doing well by doing good” has never been more relevant. It’s been a staple of the health club industry since its inception. Promoting health and fitness is a public good, and a natural result of successful fitness industry practices. Now, clubs are finding that the logistics of creating a truly sustainable health club are not just good for the environment, but good for business.
Adam Boesel, who launched The Green Microgym nearly 10 years ago, is a pioneer in creating sustainable health clubs. Boesel may have been ahead of his time, but he believes that in today’s world, going green is becoming less of a preference and more of a necessity. It’s not only what consumers want—it’s become a cost imperative.