It may seem counterintuitive, but, for Bryan Green, founder and CEO of Aktiv Solutions, the most effective functional fitness spaces are based largely on reverse engineering. As opposed to starting with equipment direction and placement, he says, starting with a thoughtful approach to how members and participants will “interact with each other, the space and the equipment communally, safely and socially produces optimal outcomes.”
Put more simply, Aktiv Solutions begins the design process with the end-user’s experience in view and then layers results-driven programming, brand, and other theming to “design the exercise experience,” as they term it.
“There are so many factors—both tangible and intangible—that affect this, and we break it down systematically, using what we refer to as a ‘Design, Build, & Program’ approach,” says Green.
Here’s how the platform works.