“We want members coming back to be comfortable and know they’re in a safe environment,” he says. “We’ve probably had to ask about 1,000 members to leave throughout our chain just because they weren’t following the rules. People have different political views, but it’s not my job to agree or disagree. It’s my job to try to make everybody feel as comfortable as they can. If 70% of the members feel safe and 30% don’t, I’m not going to shoo that 30% away.”
“If I could highlight one goal for the fitness category, it would be to be the industry that invites all people to get moving,” concludes Schuler. “We know that fitness matters and we as a collective whole need to be intentional about showing people simply being healthy and enjoying fitness in our clubs and in the everyday things they do. It doesn’t have to be, and it shouldn’t be, intimidating.”
To learn more about Matrix Fitness, visit their website.
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