Locker rooms. They can seem ordinary, cold, colorless, and utilitarian—something that your members tend to ignore or simply take for granted, because they’re anxious to get back to the office, or head for home after wrapping up an intense workout.
It’s precious square footage in your club that doesn’t seem to pay off.
Or is it?
It’s a different story if a locker room is designed with imagination, taste, intelligence, and a club’s business model in mind; if it’s executed so well that members are attracted to it, and feel like showering or otherwise refreshing themselves; and if it’s a place where they can relax and linger for a while, taking satisfaction in what they’ve just accomplished in the studio or on the fitness floor.
Every locker room has features and appointments in common—lockers, benches, sinks, lavatories, showers, and the like—and the good ones are comfortable, safe, and impeccably clean. But the very best boast a distinctive look, a unique feel, that reflects the club’s mission, its market segment, and, sometimes, the culture of the country where it’s located.
In short, these important spaces can make a bold statement and help differentiate a club, while enhancing the member experience.
Featured here are three examples, located in three different countries—Saudi Arabia, Belgium, and Spain—that may inspire you to take a fresh look at your own locker room.