7 Ways Your Health Club Can Help Members Meet Their Goals
1. Offer a welcoming, inviting space for all members
New gym-goers can be intimidated by the club, or have low self-efficacy, making them easily discouraged. Look at your club—and its amenities—and determine whether your offerings meet the needs of people with obesity, a disability, or an injury. Consider posting images with people of all shapes and sizes, and make sure there is ample space between machines for people to pass through.
2. Provide a wide variety of options for gym-goers
Offering a variety of classes from yoga to HIIT, and a variety of equipment choices from treadmills to resistance machines, can help new members find what works for them, or help existing members become re-engaged with something new. Check out some predictions for 2019 fitness trends in the 2018 IHRSA Health Club Consumer Report.
3. Make member feedback a priority
It’s hard to help members reach their goals if you don't know what they hope to achieve. Survey members regularly to gauge their goals and interests, and ask them what your club could do to help them succeed.
4. Focus on lifestyle outside the four walls
Many factors outside the gym influence your members’ success, such as diet, exercise, and sleep habits. Educate your members about healthy lifestyle options—through flyers, emails, or blogs—and offer support services such as nutrition counseling or group activities to help them improve their health.