7 Creative Ways to Keep Your Gym’s Members Engaged During the Holidays

Help your members stay motivated and fight the urge to drop their fitness routine with these seven tips.

The holiday season brings with it a whole lot of temptation. The temptation to eat all those homemade cookies your Great Aunt Shelby whipped up. The temptation to skip a workout this week (you’ll get back on track in the new year, of course). The temptation to snuggle up on your warm comfy couch and binge watch that show everyone has been raving about.

Then there’s the travel. The holiday weeks, from late November to early January, are the busiest travel times of the year. So how do you keep your gym members engaged during the holidays? We’ve put together some tips and suggestions for just that.

Article image

By The U.S. Army (www.Army.mil) [Public domain], via Wikimedia Commons

7 Tips to Keep Members Engaged During the Holidays

1. Make it a challenge

Adding competition can help keep members engaged with the club despite busy schedules. Some clubs run challenges throughout December, with a points system and prizes awarded for attending classes, working out, and attending club events.

2. Consider a few seasonal classes

New offerings can help get people excited about coming in during the busy holiday season. For example, try shorter, higher intensity classes to appeal to busy members, or meditative yoga for those feeling stressed by the season.

3. Host an event or party at your club

Fostering a sense of community is great for retention, and social club events can help build that community. Try running a special workout, a racquetball or squash tournament, holiday race, or throw your own holiday party.

4. Offer guest privileges to traveling members

If you’re enrolled in The IHRSA Passport Program—a free IHRSA member benefit—your members who travel during the holidays can enjoy discounted guest privileges at a network of more than 1,700 clubs worldwide. And if your members work out while traveling, they’re more likely to keep up with their workout regimen once they’re home!

5. Get into the season of giving

During the holidays, many businesses partner with charities in their community. For example, clubs have raised money for charities like the Santa Foundation or set up collection sites for local food banks or Toys for Tots.

6. Offer additional resources to help members off-site

If members stay fit on the road or when they don’t have time to come to the club, they’ll be much quicker to resume their routine after the holidays. Try offering resources like at-home workouts to help them maintain their fitness.

7. Consider the benefits of wearable tech

Not only does wearable technology make a great holiday gift, it can also be a useful addition to club challenges and programs. For example, clubs can host step challenges to help keep people moving around the holiday season. Our member-exclusive e-book “Wearable Integration 101” will help get you started.

If you found the information in this post helpful, please share the video below on Facebook and Twitter.

Author avatar

Alexandra Black Larcom @ihrsagetactive

Alexandra Black Larcom, MPH, RD, LDN, is the Senior Manager of Health Promotion & Health Policy for IHRSA. She spends her days working on resources and projects that help IHRSA clubs offer effective health programs in their communities, and convincing lawmakers that policies promoting exercise are an excellent idea. Outside the office you'll most likely find Alex at the gym, running on the Charles River, or, in the fall, by a TV cheering on the Florida Gators.