7 Tips to Keep Members Engaged During the Holidays
1. Make it a challenge
Adding competition can help keep members engaged with the club despite busy schedules. Some clubs run challenges throughout December, with a points system and prizes awarded for attending classes, working out, and attending club events.
2. Consider a few seasonal classes
New offerings can help get people excited about coming in during the busy holiday season. For example, try shorter, higher intensity classes to appeal to busy members, or meditative yoga for those feeling stressed by the season.
3. Host an event or party at your club
Fostering a sense of community is great for retention, and social club events can help build that community. Try running a special workout, a racquetball or squash tournament, holiday race, or throw your own holiday party.
4. Offer guest privileges to traveling members
If you’re enrolled in The IHRSA Passport Program—a free IHRSA member benefit—your members who travel during the holidays can enjoy discounted guest privileges at a network of more than 1,700 clubs worldwide. And if your members work out while traveling, they’re more likely to keep up with their workout regimen once they’re home!
5. Get into the season of giving
During the holidays, many businesses partner with charities in their community. For example, clubs have raised money for charities like the Santa Foundation or set up collection sites for local food banks or Toys for Tots.
6. Offer additional resources to help members off-site
If members stay fit on the road or when they don’t have time to come to the club, they’ll be much quicker to resume their routine after the holidays. Try offering resources like at-home workouts to help them maintain their fitness.
7. Consider the benefits of wearable tech
Not only does wearable technology make a great holiday gift, it can also be a useful addition to club challenges and programs. For example, clubs can host step challenges to help keep people moving around the holiday season. Our member-exclusive e-book “Wearable Integration 101” will help get you started.
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