Research suggests that 80% of New Year’s resolutions fail by February, likely due to waning motivation or frustration at the early results. This makes February a great time to remind members why they set their resolutions in the first place.
Weight loss is a top resolution every year, but some data suggests that setting more health-oriented goals might lead to better success. According to a survey of parents published in Journal of Physical Activity & Health, exercising for stress management and revitalization, but not for health or appearance, predicted exercise behavior over the course of a year.
This means that prioritizing health was a stronger motivator for those survey respondents than prioritizing other goals. And it just so happens that the waning of new years resolution motivation coincides with American Heart Month in the U.S. So use this February to promote a heart healthy message to your members.