Here are five reasons why group HR training can enhance your brand and improve your bottom line.
1. Group HRT and HIIT are what younger demographics want.
If you want to recruit and retain younger members, group training is where it’s at. According to the IHRSA Fitness Training Report, 45.8% of Generation Z consumers used SGT in 2016, the highest of any age group. Non-member Millennials utilized SGT more frequently than any other age group, and HIIT training was ranked the No. 2 activity choice among Millennials (runner-up to yoga).
2. Group HRT promotes a social atmosphere.
The community aspect of this group concept creates a strong dynamic that increases engagement and retention. The display monitors that provide instant heart-rate feedback makes the activity fun and competitive, bringing a gamification aspect to classes. This bonding experience projects to your club brand, further strengthening retention.
3. Group HRT can increase non-dues revenue streams.
Besides class fees that you can structure as packages or standalone sales, group HRT programs allow for more “touch points” and ways to engage with members. You’ll be able to market other products and services, along with offering heart rate devices for class members.
4. Group HRT delivers measurable results.
HR group training also allows for personalization, even within the group concept, which helps members chart their progress. This keeps members motivated and accountable. Also, trainers can calibrate group HRT across a spectrum of subcategories, from classes for seniors to bootcamp-style workouts. Group HRT also serves the growing demand for performance training.
5. Group HRT helps you collect valuable member data.
If you choose the right partners, the software will be able to connect with your members even when they’re not in your club. You’ll be able to aggregate valuable consumer data while maintaining engagement with members beyond gym walls.
Having a thriving HR group training experience at your club enhances your brand and creates excitement that radiates beyond the class itself. But you want to make sure you have the best hardware and software for the long haul.
Launching a Winning HR Group Training Experience