Do you know what your gym’s biggest asset is?
If your answer was “your staff,” then you’re already on the right track to building a fierce people culture in your club.
If your staff wasn’t the first answer to pop into your head, that’s okay. “Like any resource, [a good people culture] takes planning, and then it takes execution,” says Emma Barry, who recently left her role as Equinox’s director group fitness programming to become an “observer and catalyst and mentor to people and projects in the fitness and lifestyle community.”
Barry, who will present about this topic during her Wednesday, March 21 IHRSA 2018 session, “Building a Fierce People Culture,” says many organizations struggle with building their people culture because they are not as attentive to staff needs and wants as they should be. If your team is not energized and excited to come to work, your members will know and it will result in a bad brand experience. However, if you have a happy and well-performing team, then your members will continue to come back.