3. More than one quarter of fitness-only club consumers engage in SGT
Among full-service fitness centers, fitness-only clubs had the highest participation rate of small group training as 26.4% of fitness-only users engaged in SGT in 2016. By comparison, 19.1% of multipurpose club consumers used SGT and only 14% of YMCA/YWCA/JCC customers used SGT.
Although fitness-only clubs lead full-service centers in attracting consumers to utilize personal training, participation rates lag behind studios. On average, more than one out of three studio consumers engage in SGT (36%). It’s understandable studios would have higher participation rates in SGT as their business models are focused on specialized instruction.
Full-service club operators can explore ways to optimize participation in SGT. Devoting space to a specific offering delivered in a group training format such as a yoga- or Pilates-only room and creating fitness tribes led by one of your trainers may help your business increase participation in SGT. IHRSA’s Guide to the Boutique Studio Phenomenon provides a number of ways health clubs can leverage boutique strategies such as group-based training to improve member engagement and drive revenue.
Read more about the IHRSA Fitness Training Report.