Moving Past the Pandemic: How Fitness Habits Have Changed
It’s no surprise exercise habits have changed. Sarah Marion, Ph.D., director of syndicated research at Murphy Research, notes that gyms and health clubs should leverage what makes their facility unique and worth visiting.
COVID and the Next Generation of Fitness Consumers
Young adults—specifically, Gen Z—are the next generation of fitness consumers. Sarah Marion, Ph.D., director of syndicated research at Murphy Research, gives us insight into Gen Z’s approach to health and how fitness facilities should target this market.
Top 5 Things Americans Consider When Choosing a Gym
Data from the largest syndicated health and wellness tracker provides information on what factors people look for before joining a gym or studio.
